THE BOOK

THE BOOK

What Every Entrepreneur Already Knew at Age Nine.

What Every Entrepreneur Already Knew at Age Nine.

Charlee didn’t read a business textbook. She just ran a lemonade stand, and figured out the same things every good entrepreneur eventually learns. This book walks you through her stand, her mistakes, and the lessons that stuck.

Charlee didn’t read a business textbook. She just ran a lemonade stand, and figured out the same things every good entrepreneur eventually learns. This book walks you through her stand, her mistakes, and the lessons that stuck.

Written by Marc Compeau

Written by Marc Compeau

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Straight from Charlee’s notebook.

Straight from Charlee’s notebook.

People don't buy lemonade. They buy what lemonade can do for them.

Every successful business starts by solving a real problem for a real person.

You don't need a big idea. You need a real customer.

You already know more about business than you think.

You already know more about business than you think.

Charlee’s Lemonade is a real story about a real lemonade stand, and the business lessons hiding inside it. No jargon. Just the stuff you already kind of knew.